From idea to deployment, handled end to end.

Three disciplines, one developer. No hand-offs, no coordination overhead, no gaps. I scope, design, build, and ship web platforms, data dashboards, and AI automation, with the cloud certifications to back the architecture decisions.

Disciplines Web · Data · AI · SEO
Building since 2018 · 7+ years
Reply time Within 24 hours
What I Build

Four disciplines. One accountable owner.

Every engagement is delivered by the same person who scoped it, so nothing gets lost between strategy, build, and launch.

01 · Web Development

WordPress & Full-Stack Web Platforms

Custom themes, plugins, and complete web ecosystems engineered for performance, SEO, and a clean editor experience. Hand-coded where it counts, hosted on Azure.

PHP WordPress Node.js Django MySQL REST APIs
What's included
  • Custom WordPress themes & plugins, no page-builder bloat
  • Responsive front-end build with Core Web Vitals tuning
  • Third-party API & payment integrations
  • Deployment, domain config & a post-launch support window
Inquire about a build
02 · Data & Analytics

Power BI Dashboards & Python Analytics

Interactive dashboards that make complex data understandable, plus the cleaning and modelling pipelines behind them. From raw CSV to a board-ready view.

Power BI Tableau Python Pandas SQL Scikit-Learn
What's included
  • Data cleaning, normalization & feature engineering in Python
  • Interactive Power BI / Tableau dashboards with drill-downs
  • Exploratory analysis & supervised ML modelling
  • A written report translating findings into decisions
Request a dashboard
03 · AI Automation & Cloud

Azure AI Workflows & Automation

Intelligent workflows and AI-powered tools that remove repetitive work and scale, built on Azure OpenAI with the certifications to architect them properly.

Azure OpenAI Python Azure Functions Whisper RAG Webhooks
What's included
  • LLM-powered tools: scoring, summarization, retrieval (RAG)
  • Event-driven automations on webhooks & scheduled triggers
  • Azure resource setup, cost-aware architecture & alerts
  • Integration into your existing stack, not a walled garden
Discuss automation
04 · SEO & Content

SEO Architecture & Content Strategy

Search and answer-engine strategy baked into the build, not bolted on after. Keyword research, content architecture, schema, and the analytics to measure it.

Technical SEO Schema.org Google Analytics GSC Content Strategy
What's included
  • Keyword research mapped to a content architecture
  • Structured data (Schema.org) for rich & AI answer results
  • On-page optimization & technical audits
  • Google Analytics & Search Console setup and reporting
Improve my search presence
How I Work

A process built for results.

Every engagement follows the same disciplined four-step flow, from first call to live product. You always know what you are getting at each stage.

Understand

Listen before building

Goals, constraints, users, and success metrics. Deep research before a single line of code.

Clear brief, scope & plan
Architect

Design the system

Plan the stack, data flows, and integrations. Every decision documented before code starts.

Architecture & decision log
Build & Iterate

Ship in loops

Clean code, tested features, and real feedback at every stage. No black-box builds.

Working builds & checkpoints
Deploy & Optimize

Launch and measure

Ship to production, wire up analytics, then tune for performance and real-world results.

Live product & metrics
Ways to Work Together

Pick the engagement that fits.

Whether you have a one-off build, ongoing work, or a role to fill, there is a clear way in.

Most common

Fixed-scope Project

Best for a defined build: a site, a dashboard, or an automation with a clear finish line.

  • Scoping call & written proposal
  • Fixed timeline & deliverables
  • Source code handed over to you
  • Post-launch support window
Scope a Project
Ongoing

Build Partner

Best for teams that need continuous building and iteration without a full-time hire.

  • Reserved monthly capacity
  • Priority queue for new features
  • Regular check-ins & reporting
  • Maintenance plus new builds
Become a Partner
Employers

Full-time / Contract

Open to full-time IT roles across Canada, remote or hybrid. NB Graduate Stream (NBPNP) eligible.

  • Available after NBCC grad (Apr 2026)
  • Remote, hybrid, or NB in-person
  • Azure-certified, analytics-ready
  • NBPNP Graduate Stream eligible
Discuss a Role
The Toolset

Tools I reach for, grouped by job.

Fluency runs deep, not wide. These are the tools I actually ship with.

Web
  • PHP & WordPress
  • Node.js
  • Python & Django
  • HTML5 · CSS3 · JS
  • MySQL · REST APIs
Data & BI
  • Power BI
  • Tableau
  • SQL
  • Pandas · Matplotlib
  • Scikit-Learn
AI & Cloud
  • Azure OpenAI
  • Azure Functions
  • Whisper · RAG
  • GCP · IBM Cloud
  • AZ-305 Architect
SEO & Growth
  • Technical SEO
  • Schema.org
  • Google Analytics
  • Search Console
  • Content Strategy
Good to Know

Questions before we start.

How long does a typical project take?

It depends on scope. A focused dashboard or automation can land in one to two weeks once scoped; a full web platform typically runs three to eight weeks. You get a fixed timeline in the proposal before any work begins.

How do you price work?

Most projects are quoted as a fixed price against a defined scope, so there are no surprises. Ongoing work is a monthly capacity arrangement. Share your goal and budget range in the contact form and I will tell you honestly what fits.

Do you work remotely and with clients outside Canada?

Yes. Freelance and contract work is fully remote, and I have worked across time zones since 2018. For full-time employment I am focused on Canadian-based roles (remote, hybrid, or in-person in New Brunswick).

I am not sure exactly what I need. Can you still help?

Absolutely. Describe the problem rather than the solution and we will scope it together on a short call. Often the right fix spans a couple of these disciplines, which is exactly why having one owner across web, data, and AI helps.